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Discover how to turn clicks into conversations and buyers into customers with high-impact B2B digital advertising Sign up here to get the latest technology insights
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How you manage your customer data is more important than ever. But many organisations fall short; 83% of marketers say their customer data still lives in unconnected silos. And that means not being able to manage and activate this…
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Its no secret: effective marketing requires data. However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, rather than making customer data an integral part of the cloud.…
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Companies have long recognized the importance of retaining customers. Acquiring new customers, after all, can be five to 25 times more expensive than retaining existing ones. Whats more, increasing retention rates can increase…
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To support the digital customer journey, your enterprise will need to scale in one of several ways, depending on where you are in your digital transformation journey. Do you need to handle more traffic on your primary website? - Do you…
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When assessing Managed Detection and Response (MDR) vendors, werecommend evaluating each based on 10 tactical prescriptions for what aprovider should be able to offer your business. Sign up here to get the latest technology insights …
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There are a lot of responsibilities that come with the consumer goods manufacturing and retail industry. One of these is to continuously innovate their processes and applications as well as their services to keep their own brands and…
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In April 2016, the Department of Labor (DOL) issued its “final rule” on fiduciary responsibilities of those providing investment advice and products to retirement accounts and employee benefit plans. The ruling was in response…
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Digital transformation has become a driving force of change that it is fundamentally altering how businesses operate:Why? Because digital transformation requires sweeping modernization of old systems to keep up with the demands of the…
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