The Power of a CDP | IT World Insights

Although marketers understand that data is key to improving marketing performance, they still struggle to put their massive volumes of data to work. They’ve come to realize that unleashing the power of data calls for a customer data platform (CDP).

In this e-book, we share eight ways brands have used their CDP to improve the customer experience, grow business and increase profitability. You’ll learn about the results brands have seen from using a CDP for:

– Reversing abandonment
– Discounting strategy
– Effective direct mail
– Customer clustering
– Attribution
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– Personalized customer service
– Facebook advertising
– Personalized emails