MAR TECH

Assets get compliant with department of labor

Assets get compliant with department of labor

In April 2016, the Department of Labor (DOL) issued its “final rule” on fiduciary responsibilities of those providing investment advice and products to retirement accounts ...
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Consumer goods and retail leaders accelerate innovation

Consumer goods and retail leaders accelerate innovation

There are a lot of responsibilities that come with the consumer goods manufacturing and retail industry. One of these is to continuously innovate their processes ...
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10 Things Your MDR Service Must Do

10 Things Your MDR Service Must Do

When assessing Managed Detection and Response (MDR) vendors, we
recommend evaluating each based on 10 tactical prescriptions for what a
provider should be able to offer your ...
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Scaling In the Era of Digital Acceleration

Scaling In the Era of Digital Acceleration

To support the digital customer journey, your enterprise will need to scale in one of several ways, depending on where you are in your digital ...
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Who Are Your Best Customers? Rethinking Customer Loyalty in a Digital-First World

Who Are Your Best Customers? Rethinking Customer Loyalty in a Digital-First World

Companies have long recognized the importance of retaining customers. Acquiring new customers, after all, can be five to 25 times more expensive than retaining existing ...
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A New Kind of Marketing Cloud | A New Kind of Marketing Cloud

A New Kind of Marketing Cloud | A New Kind of Marketing Cloud

Its no secret: effective marketing requires data. However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, ...
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Customer Data Platforms 101: Everything You Need to Know

Customer Data Platforms 101: Everything You Need to Know

How you manage your customer data is more important than ever. But many organisations fall short; 83% of marketers say their customer data still lives ...
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Digital Advertising that Converts

Digital Advertising that Converts

Discover how to turn clicks into conversations and buyers into customers with high-impact B2B digital advertising Sign up here to get the latest technology insights ...
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The Modern Marketers Playbook

The Modern Marketers Playbook

Get key insights from 35 top marketing leaders to help you stay ahead of the game. Sign up here to get the latest technology insights ...
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The Art of ABM: A Strategic Guide to Account - Based Marketing

The Art of ABM: A Strategic Guide to Account – Based Marketing

Account-based marketing (ABM) isnt a new concept in B2B. So why are marketers still debating the ABCs of ABM? There are two main reasons: 1 ...
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5 Advantages of Texting Over- calling for Businesses

5 Advantages of Texting Over- calling for Businesses

Phone calls have been a hallmark of business communication. But as newer channels emerge and become popular, it's important that businesses adopt their customers preferred ...
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Omnichannel Messaging The Ultimate Guide

Omnichannel Messaging The Ultimate Guide

Todays customers want a seamless messaging experience with your brand-no matter which channel they choose to contact you through. Given that there are so many ...
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Martech White Papers

The term “marketing technology,” or “MarTech,” refers to a set of software and solutions that aid in the achievement of marketing goals and objectives. The marketing technology stack refers to the collection of marketing technologies used by a marketing team. MarTech has become an essential component of digital marketing initiatives, but it can also be utilised to improve marketing efforts across other channels. Over the last decade, technology has advanced at a breakneck pace. The cloud’s arrival and the rise of remote working have had an impact on all aspects of the company, including marketing and sales.

It is critical that you are aware of what is going on in this industry so that you can make informed decisions that will benefit your company. Our marketing white papers can supply you with high-quality data from industry leaders.

Whitepaper Examples in Marketing

IT World Insights offers free marketing-related technology whitepapers. Stay informed about the newest developments in martech by subscribing to our platform. The technology in the marketing industry and its impact on businesses are the subjects of our marketing whitepaper library.

Marketing Technology is a combination of the two words marketing and technology. IT World Insights can provide you with some marketing white paper examples.

The significance of digital interactions

Businesses must change how they handle the content. Consumers have learned to expect high-quality internet experiences. Users’ interactions with your company are no longer restricted to a single channel or device. You must give visitors a consistent and high-quality digital experience regardless of the device, channel, or platform they use to interact with your company. Digital experiences are used by successful marketing campaigns to increase brand loyalty, credibility, and sales. This Contentful marketing white paper will provide you with further information on how to provide your customers with cutting-edge digital experiences.

Negotiating with Salesforce

ClearEdge’s white papers will arm you with the information you need to negotiate the best Salesforce contract possible. Salesforce sales reps are experts at inflating prices. They have a vested interest in seeing your company make the most money feasible. You may acquire an advantage and effectively negotiate with Salesforce by taking the time to prepare. Because Salesforce products are among the most expensive in the industry, a good deal can save your company a lot of money.

Automation and Digital Transformation

Automation is no longer simply a trend. It is critical to the success of any firm. Businesses should invest in automation whenever possible. Automation and digital transformation go hand in hand. The combination of automation and digital transformation is profoundly altering how businesses operate. businesses operate and work. This marketing whitepaper by Forrester takes an in-depth look at how businesses are changing provides valuable insights.