Basware was at a crossroads trying to reach finance leaders within companies with multi-million annual turnovers. They aimed to reach target accounts within the Benelux region with relevant content but achieved limited success in their endeavors which other vendors supported.
With Bython Media’s network of decision-makers through its highly trafficked industry-specific newsletters, Basware finally succeeded.
Bython provided over 156 high-quality leads by implementing a digital demand generation program that adapted Basware’s high performing content to its interactive assets. The main objective of the campaign was to boost awareness and generate demand for the brand offerings. Bython tailored Basware’s content into an interactive format for its nearly one million audience members to increase awareness and drive sales for the client.