Who Are Your Best Customers? Rethinking Customer Loyalty in a Digital-First World

Companies have long recognized the importance of retaining customers. Acquiring new customers, after all, can be five to 25 times more expensive than retaining existing ones. Whats more, increasing retention rates can increase profitability. For example, research from Bain found that in the financial services industry, a 5% increase in retention led to a 25% increase in profit.

The experience a customer has with your brand is critical when it comes to loyalty and retention. In fact, 66% of consumers cared more about experience than price when making a purchase. So what should you be considering when it comes to your customer experience?

Read on in our latest eBook as we cover your 2021 must dos including:

– Getting control over customer data
– Utilizing customer segmentation, behaviors and preferences to tailor customer experiences
– How to centralize your data for a single customer view, saving time and resources in your loyalty strategy development and execution.  

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