AT A GLANCE
Adoption of video conferencing increased during the pandemic as employees were forced to work from home. Enterprises are now investing in video conferencing as a permanent solution. As video conferencing becomes more entrenched in business communication, it will be linked to long-term business goals.
Succeeding in the video conferencing market involves providing basic features that are more commonly used, innovations to drive more productive meetings, and a strong marketing effort that showcases the huge potential of the tools. Currently, video conferencing solutions have more features than are being used, but the gap will narrow as video conferencing becomes more deeply entrenched in daily business practices.